Luxury at sea is taking on a new meaning, and Holland America Line is leading the charge. Known for its timeless elegance, the cruise line is adding a fresh dose of glamour through curated onboard experiences that blend style, creativity, and connection.
Guests can now enjoy everything from beauty personalization to exclusive behind-the-scenes tours that reveal the artistry of ocean travel.
These enhancements go beyond entertainment; they redefine what it means to feel pampered, turning each voyage into a celebration of individuality and self-expression.
Beauty & Personalization: The Blend Bar at Sea

Among Holland America’s standout innovations is the first lipstick blending bar at sea, an experience that merges luxury retail with creativity.
Guests can meet with trained consultants to craft their own custom lipstick or gloss, choosing shades, finishes, and even scents that suit their personality. Each creation becomes a keepsake of the journey, symbolizing confidence and artistry.
This personalized touch brings a new dimension to beauty at sea, reflecting a growing desire among travelers to make meaningful, tangible memories instead of collecting standard souvenirs. It’s luxury made personal, and entirely unforgettable.
Behind the Scenes & Immersive Access

For those who crave a deeper look into life at sea, Holland America now offers exclusive behind-the-scenes tours that unveil the cruise world’s hidden magic.
Guests can step inside the galley, bridge, and engine room to see how precision and teamwork keep the ship running smoothly. Meeting the crew and witnessing daily operations adds a human touch to the grandeur of cruising.
These immersive tours transform curiosity into appreciation, reminding guests that the real beauty of a voyage lies not only in where it sails but in how it all comes together.
Why These Experiences Matter

In an age where travelers crave authenticity and connection, Holland America’s curated programs strike the perfect balance between sophistication and substance. The Blend Bar celebrates self-care and creativity, while the behind-the-scenes tours highlight craftsmanship and collaboration.
Together, they give guests more than leisure; they offer participation. Each curated moment lets travelers feel seen, valued, and part of the story.
Holland America’s commitment to these thoughtful details reinforces its reputation for innovation rooted in tradition, where glamour isn’t just worn, it’s experienced from the heart of the ocean.
What Guests Should Know
These glamorous additions are rolling out across Holland America’s fleet, with select ships already offering the new experiences. The lipstick blending session includes expert guidance and premium materials, while the ship tours require reservations due to limited spots.
Guests are encouraged to book early, dress comfortably, and keep an open mind, because each experience feels different aboard every vessel.
Whether designing a custom lip color or exploring the hidden corridors of a ship, guests leave with something priceless: a personalized connection to the journey itself.

